3Q and Frugalpac are making headlines

Since the launch of our 3Q paper bottle at the end of June there has been an explosion of interest in the new packaging technology

We are delighted that there are so many editors are intruiged by this ground-breaking solution to bottling and transporting wine. The question many are asking is 'will people drink wine out of a paper bottle?' We are in full agreement with Peter Ranscombe who answers the question writing in Scottish Field; "That will depend on the quality of the liquid – so it’s good news that Frugalpac has come out all guns blazing and chosen Italian producer Cantina Goccia as its launch partner."

Fiona Beckett writing in the Guardian picks 3Q for her focus on drinks doing their bit for the envirornment and says: "However good the cause, though, at the end of the day, the liquid needs to taste good – and, to my mind, this week’s picks really do."

Below are just some of the publications and news outlets who have been writing about the environmentally-friendly packaging technology.

Wine and Climate: 28 July 2021
This US research group focuses on the academic findings on wine and climate. Dona Stewart highlights the benefits of the Frugal bottle and the quality of the wine: "The unoaked Sangiovese with a small blend of Merlot and Cabernet Sauvignon is a classic Umbrian red. The bottle, and the wine within, has received positive feedback among wine critics."
https://www.wineandclimate.org/post/wine-in-paper-bottles

The Daily Mail: 25 July 2021
Louise Atkinson scores our 3Q four out of five', "It is certainly very tasty and not spoiled in any way by coming out of a paper bottle"
https://www.dailymail.co.uk/femail/article-9823973/Forget-glass-greenest-way-drink-grapes-paper-bottle.html

The Knackered Mother's Wine Club: 19 May 2021
Helen McGinn wirites in praise of our 3Q, "what’s inside is a lovely, juicy, slightly-earthy-in-a-good-way Italian blend of Sangiovese, Cabernet and Merlot grapes. Win win, in other words.'
https://www.knackeredmotherswineclub.com/2021/05/win-wine

The Guardian
Drink brands that won’t cost the earth

The Times
https://www.thetimes.co.uk/article/paper-wine-bottle-is-the-latest-in-cool-6mgfxvs73

The Telegraph
https://www.telegraph.co.uk/news/2020/06/29/paper-wine-bottle-has-carbon-footprint-six-times-lower-glass/

The Independent
https://www.independent.co.uk/life-style/food-and-drink/recycled-paper-wine-bottle-frugal-glass-sustainable-a9592776.html

The Daily Mail
https://www.dailymail.co.uk/news/article-8472419/Fancy-Ch-teauneuf-du-PAPIER-New-game-changer-wine-bottle-paper.html

Harpers
https://harpers.co.uk/news/fullstory.php/aid/27368/Frugal_Bottle_shaves__91up_to_84_25_92_off_carbon_footprint_.html

Scottish Field
https://www.scottishfield.co.uk/food-and-drink-2/blogs-food-drink/peter-wine-spirits/meet-the-paper-wine-bottle-coming-to-scotland/

Wine Enthusiast
https://www.winemag.com/2020/07/27/paper-beer-bottles-wine-sustainble/

The Grocer
https://www.thegrocer.co.uk//new-product-development/frugalpac-creates-paper-wine-bottle-with-94-recycled-paperboard/645925.article

Metro News
https://www.metro.news/smashing-could-this-paper-wine-bottle-call-time-on-glass/2061751/

Huffington Post
https://www.huffingtonpost.co.uk/entry/paper-wine-bottle_uk_5efb03adc5b612083c526694

Decanter
https://www.decanter.com/wine-news/opinion/the-editors-blog/paper-wine-bottle-frugal-launched-440537/