Paper bottle

The Paper Bottle

Transforming the drinks packaging industry

With a 94% recycled paper outer and  a food-grade liner to hold the wine, the paper bottle is set to revolutionise the drinks packaging market. From Finland to China and beyond, more and more countries are discovering the benefits of this innovative packaging solution.

The bottle is the brainchild of British sustainable packaging firm Frugalpac, which creates and supplies recycled paper-based products with the lowest carbon footprint. Their aim is to develop packaging that is easily recycled again and again taking the strain off landfill sites. Cantina Goccia is  committed to using sustainable packaging and have worked very closely with Frugalpac in the development of this bottle. We are the first winery in the world to use this packaging for our wine.

Frugalpac bottles of 3Q 

6 good reasons to adopt the Paper Bottle


The Paper Bottle weighs just 83g so it is up to five times lighter than a normal glass bottle, making it easier to carry and lighter to transport.

Smaller carbon footprint

It’s better for the environment –  it has a carbon footprint up to six times (84%) lower than a glass bottle.

Easy to recycle

Simply separate the liner from the paper bottle and put them in your recycling bins.

Less plastic

It uses up to 77% less plastic than a plastic bottle.

Easily branded

As it is made from recycled paper, it allows for 360-degree branding all over the bottle.

Convenient for wine producers

The Paper Bottle can be produced in the heart of their bottling facility.

Recycling Information

• Outer Casing : PAP21 Paper / Carte
• Inner Lining : PA7 Polylaminate Materials / Polimero Multistrato
• Cap : C/ALU90 Aluminium / Alluminio

 Frugalpac recycle


Frugalpac bottles of 3Q

3Q and Frugalpac are making headlines

Since the launch of our 3Q paper bottle at the end of June there has been an explosion of …
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Guido Fawkes

Guido Fawkes celebrates Earth Day with a bottle of 3Q

Well-known political commentator and blogger, Guido Fawkes, responded to Extinction Rebellion's …
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The Frugalpac Bottle

Take a closer look at the Frugalpac bottle as it makes its way through the bottling plant, to the …
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Frugal Bottle – the recycled paper wine bottle that thinks outside the (wine) box

Meet the Frugal Bottle – the biggest innovation for wine and spirits since the launch of the …
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France joins the revolution

The word of our wine in a paper bottle is spreading fast. The latest sighting was on France's 5 …
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Big in Japan

Following on from our report that 3Q and Frugalpac had made it onto French television is the news …
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Where to buy

Find out where you can buy the 3Q Paper Bottle and see the evidence for yourself

3Q Paper Bottle

A 360 degree branding opportunity